Discover Morocco, One Scent at a Time

Beginning in the historic city of Fes, the Tour will take delegates into the cedar forests of the Middle Atlas, across the landscapes of Guercif, Khemisset, Tiddas and Kenitra, before concluding in the vibrant city of Marrakech.

Along the way, discover some of Morocco’s most iconic botanicals, including wild rosemary, neroli from bitter orange blossom, Atlas cedarwood, and mimosa. Explore their journey from the land where they grow to the essential oils and natural extracts for which Morocco is renowned.

Experience these products at source. Meet growers during active harvests, venture into areas of wild harvesting and discover the diverse landscapes and microclimates that influence each crop.

Go behind the scenes at traditional production sites and modern extraction facilities. Meet the growers, harvesters, distillers and producers whose knowledge and skills continue to shape Morocco’s natural products industry.

But this is more than a journey through production. It is an opportunity to experience the land, culture, people and traditions that make Moroccan botanicals so distinctive.

Over eight days and across six key destinations, discover the sights, scents and flavours of Morocco, gaining first-hand insight into the people, places and processes behind some of the world’s most valued natural aromatic products.

Morocco 2027. Come and discover it, one scent at a time.

Why Morocco in March–April?

The timing of the Study Tour has been carefully selected to give delegates the opportunity to experience some of Morocco’s distinctive crops and production processes at their most interesting seasonal stages.

Based on harvest cycles and other seasonal considerations, late March to early April offers the most suitable window for the Tour. This period aligns with key harvesting activities while also allowing delegates to explore crops and production processes that are available throughout the year.

Itinerary
  • Day 1 – Fes

    Monday 29 March 2027


    Arrival in Fes
    Transfer to hotel
    Welcome briefing and dinner

  • Day 2 – Fes

    Tuesday 30 March 2027


    Visit to ⁠Agrin Maroc
    Tour of the Old Medina of Fes

  • Day 3 – Guercif

    Wednesday 31 March 2027


    Visit to areas of wild rosemary harvesting
    Transfer to Ifrane

  • Day 4 – Ifrane / Azrou

    Thursday 01 April 2027


    Transfer to Azrou to see Atlas cedarwood
    Return to Ifrane

  • Day 5 – Khemisset / Tiddas

    Wednesday 04 March 2026


    Visit to Biolandes, Khemisset
    Visit to Les Arômes du Maroc, Tiddas
    Transfer to Rabat

  • Day 6 – Kenitra

    Saturday 03 April 2027


    Visit to Santis
    Transfer to Marrakech

  • Day 7 – Marrakech

    Sunday 04 April 2027


    Visit to Herbinn
    Visit to ABL Botanicals
    Walking tour of Marrakech
    Closing dinner

  • Day 8 – Marrakech

    Monday 05 April 2027


    Breakfast and hotel check-out
    Departures from Marrakech

Airport Arrival and Departures

The Study Tour will commence in Fes and conclude in Marrakech, offering participants a varied experience across Northern and Central Morocco.

Delegates should arrange to arrive at Fès–Saïss International Airport (FEZ), which serves as the starting point of the Tour. On completion of the programme, departures will be from Marrakech Menara Airport (RAK), which is a well connected international airport.

Please ensure that your travel arrangements take account of the different arrival and departure airports.

Tour Costs and Booking

The cost of the Tour is USD 4,550 per person.

The fee includes:

  • Seven nights’ single-room accommodation in quality hotels
  • All programme meals, drinks and receptions
  • Domestic transportation throughout the Tour
  • Airport transfers

Please note that international flights to Fes and return flights from Marrakech are not included in the Tour fee. Delegates are responsible for arranging and paying for their own flights and travel to and from Morocco.

Weather Insights

Late March and early April generally bring pleasant spring weather in Morocco, with mild daytime temperatures and cooler evenings. Expect cooler conditions in the Middle Atlas, particularly around Ifrane and Azrou, and warmer weather in Marrakech. Delegates are advised to pack layers, a light jacket, comfortable walking shoes and a waterproof jacket or umbrella for occasional showers.

Travel Information and Insurance

Participants are strongly advised to arrange comprehensive travel insurance (including medical cover) at the time of booking.

Insurance may facilitate reimbursement of travel expenses and tour fees in the event of cancellation due to illness or other circumstances. Delegates should ensure their policy provides adequate coverage. IFEAT accepts no responsibility for insufficient insurance or declined claims.

Passports & Visas

Delegates requiring a visa are strongly encouraged to apply early.

IFEAT can provide invitation letters to support applications; however, processing times vary depending on nationality and issuing authorities. IFEAT cannot be held responsible for delays or unsuccessful applications.

Qualifications and Restrictions on Participation

Participation is initially restricted to personnel from IFEAT Member companies, with a limit of one delegate per Member company at the first stage of registration.

To qualify, the Member company must have paid its annual membership subscription in full and be up to date with its membership payments both at the time of application and on the dates of the Tour.

The following conditions also apply:

  • Delegates must be at least 21 years old at the time of registration.
  • Accompanying persons are not permitted.
  • Places will be allocated on a first-come, first-served basis.
  • Registration will be confirmed only once full payment has been received by IFEAT.

Please read the full terms and conditions here (opens in new tab)