Communications Committee

Aims:

To ensure both external and internal communication works well with members, Executive Committee, staff, contractors, delegates, partners and the public

To timely up-date all IFEAT Members with industry news in the IFEATWORLD magazine on the IFEAT website, through social media channels and via direct mailshots

To update the website, post on social media and facilitate the event app

To consider, propose and agree approved barter agreements

To approve all promotional literature including Conference literature

To ensure brand guidelines are followed both internally and externally

Goals:

To enjoy enhanced reputation by increased mentions in press, local conference site press, industry reports, articles and social media mentions

To encourage industry stakeholders to consider the IFEAT website and social media platforms as a resource to speak on trends, trade, socio-economics, technology and news

For Members to feel informed, have faith and trust in IFEAT’s reputation as evidenced by greater volume of IFEAT news (positive/favourable) in the public arena

For Conference delegates to feel informed of Conference details in a timely fashion

To increase the value of IFEAT’s brand recognition in order to enhance outbound marketing efforts

To disseminate to and educate Members on scientific and regulatory issues affecting the F&F industry