Richard C.Pisano Sr, Dr Wladyslaw S.Brud
40 YEARS OF IFEAT – Part 1
The presentation shows why and how the International Federation of Essential Oils and Aroma Trades was created, and describes the history of the range of activities which have been developed over the past 40 years. As first authors, who were with Federation from its first days, the presentation highlights a number of IFEAT firsts by presenting the ideas and decisions of IFEAT members and active officers, including Presidents, Chairs and Executive Committees who created the IFEAT that we know today – a global organisation for all who deal with essential oils and aromatic products from production to the final countless products that are used today by consumers throughout the world.
40 YEARS OF IFEAT – Part 2
Congresses and Conferences
The presentation contains photographic review of all Congresses with IFEAT participation and IFEAT Conferences 1979-2016. Photos collected from participants, archives, journals and all available sources will illustrate all events and many people who created high scientific and commercial value and unique atmosphere of these meetings which are now irreplaceable position in all calendars in our industry.
Richard Pisano Snr
Richard began in his career in the F&F ingredient business in 1956 after graduating from the Wharton School at the University of Pennsylvania. After graduation, he joined his family company, Citrus and Allied Essential Oils and began the process of building it into one of the most widely recognised names in the ingredient business. Along the way, he became recognised as an expert in the field of essential oils. Since the early 1960s he was on the Board of the Essential Oils Association, which became the Fragrance Materials Association and then IFRA North America. For his long service he was awarded both the Bruell Award and the Lifetime Service Award. He was on the RIFM Board for 40 years until 2012. He was on the FEMA Board and was elected President in 1989, and in 2006 was awarded the Hall Award. He was a founding member of the Chemical Sources Association and was also one of only two non-flavour chemists inducted into the US Society of Flavor Chemists. He also chaired the US delegation to the ISO standards committee for Essential Oils for more than 10 years.
Richard has given significant inputs to IFEAT as Chairman and President. Alongside industry volunteer work, he built a world-class manufacturing business. Somehow, Richard and his wife Joanne found the time to raise five boys who represent the third generation of Pisano’s to work and manage Citrus and Allied Essences Ltd. Finally, it is important to note that Richard has always been an optimist.
Dr. Wladyslaw Brud
Dr Wladyslaw Brud Dr Wladyslaw Brud graduated as an M.Sc. Chemical Engineer at Warsaw Technical University and then undertook research for his Ph.D. on the synthesis of linalool and linalyl acetate. His subsequent career has been concerned with aroma chemicals, fragrances, flavours, essential oils, aromatherapy and the theory of smell. After working in a research institute, he joined Pollena-Aroma (Flavours and Fragrances) in 1967. He was promoted to Chief Executive Officer in 1988 and then Company President in 1991. Today, after formal retirement in 2009 he influences the company as the main shareholder and Board Adviser.
Dr Brud’s contribution to science is wide-ranging and includes authorship of over 300 papers and patents, plus co-authorship of four books on aromatherapy and perfumery. He was a lecturer on perfumery at Warsaw Technical University for several years and was founder and member of the Board of the Polish Society of Cosmetic Chemists. For three terms, Dr Brud was member of the Polish Standardisation Committee Council and is a member of its Technical Committee dealing with Essential Oils. In the Business Centre Club – a leading industry organisation in Poland – he is a Main Council member. International involvements include membership of the ISO TC-54 Technical Committee, the Deutsche Gesellschaft fur Kosmetologie, SEPAWA and the European Chemoreception Research Organisation. Finally, together with his wife, Dr. Iwona Konopacka-Brud, he introduced professional aromatherapy in Poland and was founder of the Polish Aromatherapy Association and remains a member of the board.
Dr Brud was Chair of the IFEAT Executive Committee from 1986-89 and IFEAT President from 1994 – 2000. He has been with IFEAT since its formation in Kyoto in 1977 and has been a member of the Executive Committee since 1980 serving as Chairman, firstly of the Technical Committee from 1982, and then the Conciliation Committee from 2003.
Naturals: The New Deal in Perfumery
Looking back on my decades of perfume creation, I came to realise I created my first formula in 1976, one year before IFEAT was born. Under the supervision of my father, this perfume was clearly coming at the closing of a cycle that could be called the “Perfumery of the 20s”, still relying on a wealth of abundantly available natural ingredients.
In the following 25 or 30 years, this came to change drastically with the “mass” marketing and creation of perfume which has severely limited the use of naturals, even causing quite a few of them to disappear.
Now significant new trends have appeared and grown in the past 10 to 15 years, ending this cycle and starting a new one. Naturals are back with a re-discovery of their story at source and more recently with a growing demand for extra volumes. In this new chapter though, perfumery looks like standing in midstream, the favour for naturals translating mainly in communication stories, and other businesses driving the volumes growth.
Nonetheless something has started that will not stop and gradually lead perfumery companies to create direct links between producers at source and the consumer.
When I look at tomorrow I feel strongly convinced that our future in creation lies with a few fundamentals.
We need to come back to a true structure in perfume creation combining the strength and power of the best molecules with the full real use of naturals.
We need increased inventiveness and the barriers of cost are a wrong excuse. Nature’s complexity and richness provide solutions to perfumers if they know how to use it.
In the next 10 years, perfumery creation houses are going to integrate more and more naturals production at source. I have been waiting for this for many years, and being part of this new journey is both fulfilling this vision of my art and making me proud of carrying the naturals heritage.
As the son and grandson of perfumers from Grasse, in the South of France, Jacques Cavallier-Belletrud grew up in that “cradle of French perfumery” where, over the years, he built up an olfactory vocabulary in which quality, generosity and sensuality were the watchwords. Over the course of his prestigious career, he has designed a number of radiant, modern compositions which have borne witness to the range of his creative possibilities and have met with great and lasting success.
In the eyes of Jacques Cavallier-Belletrud: “Perfumery is a magnificent journey, starting with the quality of the raw materials”. This naturally leads him to draw inspiration from the authenticity and beauty of all the precious essential oils which make up his perfumes. Though his high standards take him all over the world in search of the finest substances, it is in his home town of Grasse that he creates his compositions. “Because it’s there and nowhere else that the history and the greatest expertise in the world reside.” It was therefore completely natural for Louis Vuitton to plan on acquiring an historic and emblematic residence there, making Grasse its place for creation and inspiration.
Flavours & Fragrances – Today and Tomorrow
Recently, there have been moderate changes in the fragrance and flavour sector. Acquisitions continue, but mostly with large companies acquiring smaller ones. The move to naturals, especially in flavours, has increased dramatically, putting pressure on supply chains. The drive for greater transparency continues unabated, especially in the US, while the regulatory environment remains challenging in Europe.
The coming decade however will be transformational for the flavour and fragrance industry.
This presentation will focus on five themes:
- The distinction between flavours and certain classes of food ingredients are going to become increasingly blurred.
- The demand for naturals will rise exponentially; this will be a great opportunity for those of you who will rise to the challenges of land availability, pressure from food crops, disease and climate change.
- The regulatory environment, transparency and artificial intelligence, could revolutionise the creative process.
- E-commerce: The proliferation of new brands and the resurgence of national interests, will create opportunities for nimble players.
- Overarching all of this, will be the increased urgency for creating a more sustainable planet.
Givaudan Board of Directors
Michael Carlos started his career with Givaudan in 1984 as General Manager in Hong Kong. He became Head of the European Creative Centre in Argenteuil in 1992 where he was in charge of integrating the creative resources from Givaudan and Roure. In 1999, he was appointed Global Head of Consumer Products and then President of the Fragrance Division in 2004. Michael Carlos holds the following mandates in companies that are quoted on an official stock exchange: member of the Board of Deinove SA. He also holds the following mandates: Chairman of the International Fragrance Association (IFRA) and Chairman of the Research Institute of Fragrance Materials. Michael Carlos holds an MBA from the Indian Institute of Management and a degree in chemical engineering from the Indian Institute of Technology.
Prof. Jean-Pierre Brun
Perfume in Antiquity
Perfume has played a very important role in human history. From its uses for sexual attraction, as a status symbol, in the worship of the gods, in medicine and in funerary rituals, it was more widely used in history than it is in modern civilisation. The ritual uses were of primary importance: in the ancient myth of Prometheus, the clever hero shared food between mankind and the gods, giving them the aromas of roasting meats and the smoke of the incense burners.
As we do with wine, we have to distinguish antique perfumes from modern ones. Antiques perfumes are on the one hand burning resins primarily for ritual use and on the other, oils perfumed with various aromatics. The Greek Mediterranean learned from the Oriental and Egyptian Bronze Age cultures how to fix odours on oils by heating them gently with various ingredients such as flowers and resins. During the entire Antiquity, perfumes were mainly composed of three categories of ingredients: vegetal oils, fixative products and aromatic substances soaked in the oils.
From the beginning, perfume was a significant commercial item. Because of its popularity and its price, it could travel far: perfumes opened up trade routes from the Bronze age in the Orient and from the 8th century BC in the western part of the Mediterranean. From the trading areas reached, merchants could gather information about the demand for further goods to trade. From the 4th century BC, the democratisation of simpler perfumes created local production in every town; Corinth and Athens were among the most famous centres of production. During the Roman Empire, the major part of perfumes was indeed produced in each city such as Pompeii or Paestum. The peak of perfume consumption was reached during the first and second century AD following an economic growth which involved a large part of the population. But the use of perfumes dropped during the third to fifth centuries and, after this period, they were restricted to Christian religious purposes and to health and wellbeing.
Prof. Jean-Pierre Brun
Professeur at the Collège de France
Jean-Pierre Brun obtained his B.A. in 1975 at the Paris-Sorbonne University, his Ph. D. in 1983 and his “Doctorat d’Etat” in 1999 at the Aix-en-Provence University. In 1983 he worked as Inspector of Antiquities in the Ministère de la Culture (Direction des antiquités de Provence) and, in 1993, he joined the Centre National de la Recherche Scientifique (Centre C. Jullian in Aix-en-Provence) as scientific researcher. He was Director at the Centre Archéologique du Var based at Toulon (Var) from 1978 to 2000 and from 2000 to 2011, he was director of the Centre Jean Bérard, a Naples based archaeological centre at the Centre National de la Recherche Scientifique and the Ecole Française de Rome. Since 2011, he has been Professeur at the Collège de France, a leading French research institution and his chair is entitled “Techniques et economies de la Méditerranée antique” (Technology and economies in the Mediterranean area during Antiquity). Jean-Pierre carried out numerous excavations in France, Italy, Greece and Egypt, mainly on wine and oil installations dated from the Hellenistic to the Roman period. He published the excavations of oil factories at La Garde (France), Taradeau (France), Delos (Greece) and wine plants at La Roquebrussanne, Rians and Cavalaire (France). He also excavated perfume workshops at Delos (Greece) and Paestum (Italy). He was field director in the team of French archaeologist and papyrologist which studies the Eastern Desert of Egypt, excavating Roman forts at Maximianon, Krokodilo, Bi’r Hammamat, Al-Homra, Bi’r Seyyala, Didymoi, Dios, Bi’r Baiza, Xeron Pelagos and the imperial quarry of Domitianè. He currently carries out excavations of Cumae, the most ancient Greek colony in Southern Italy and he leads a research programme on some industries of Roman Pompeii, such as dye-works, leather factories, perfumeries. In 2013-2016, he worked on the Ptolemaic gold mines at Samut (Egypt), excavating two forts dates from the 4th and 3rd c. BC.
Mr George Emile Bouas
Greece: Essential Oils, a Promising Business Opportunity in a Crisis Period
- Introduction: In every crisis, there is an opportunity
- Essential oils: Reasons for a very prosperous investment in Greece
- Funding: Ways to find the necessary funds!
- How to minimise risks for your harvest
- The role of “QUALITY” in your products and how to achieve this
- The security of your investment against severe weather conditions
George Emile Bouas
Born in Salonica, Greece in 1949, George Emile Bouas is founder and Managing Director of Mini Briefings Consulting Ltd, a company that specialises in short training programmes in Quality, Human and Industrial Relations, Customer Service, Crisis Management, Time Management, Marketing, Sales and Human Resources Management. The company has offices in London, Limassol, Athens and Sofia. George holds an MBA Degree from the Athens School of Economics and Business Sciences and a Post Graduate Diploma from London University in Personnel Management and Human Relations.
After a career ranging from British Leyland in London, Heracles General Cement Company and TMI Greece (Time Manager International), he has worked his way up from Personnel Director, Instructor and Senior Consultant to Managing Director. For more than ten years, George took part in training and development of the EEC staff in Brussels and Strasbourg and is a specialist in European management philosophy. George’s training work on “The successful handling of the psychological part of a financial crisis” and “What is Europe all about and how to adopt its mentality?” became best sellers in the Greek Market, many European markets and Russia, with more than 6,000 participants. Since 1984, he has also been working with the Greek Management Association (E.E.D.E.) as a part-time Professor in its MBA programmes. He has also given speeches in several Congresses and Universities and is a full member of the E.I.P.M. (European Institute of Personnel Management) and E.F.Q.M. (European Foundation for Quality Management). Many of his articles are released in most of the well-known Greek newspapers and magazines.
Catherine Kuit-Crowley & Jalal Charaf
Africa Rising: Naturals as a Challenge & Game Changer
This presentation will provide an overview of some of the treasures of Africa that are already providing solutions to the Flavour & Fragrance industry. As part of this, examples will be given of interesting projects showing that Africa is leading the way in plant preservation, as well as showcasing practices that foster the three main areas of sustainability: social, economic and environmental.
We will highlight new trends dealing with agriculture in general and medicinal and aromatic plants in particular. This will show to what extent Africa is already home to many modern techniques and technologies. Scaling up those initiatives over the continent remains one of the challenges of all those involved in the continent’s development.
We believe the reservoir of untapped potential in Africa gives it the status of the “future of the planet”. And we believe we can all be part of the solution to some of the current issues facing our planet. Join us for this presentation to see how you, either individual or company, can contribute to the solution.
Catherine Kuit-Crowley is the Managing Director and Owner of Eucaforest (Pty) Limited, a farming and production operation based in Mpumalanga, South Africa. Besides expanding its role in the production of essential oils and other key ingredients for the Flavour & Fragrance industries, Eucaforest continues to increase its footprint in the area of social upliftment. Catherine stepped onto the Executive Committee of IFEAT in 2016, and is passionate about the growing role of IFEAT in the flavour and fragrance industries. Her background includes a Bachelor of Business Administration degree and a Doctorate of Jurisprudence from the University of Texas School of Law, along with work in the entertainment industry, in television and print media. She maintains a strong interest in the developing role of business as a force to address the greatest needs of impoverished communities globally.
Director of Les Arômes du Maroc
Jalal Charaf is Director of Les Arômes du Maroc. He studied engineering at the Ecole Centrale Paris and economics at La Sorbonne in Paris, France. In 1999, he obtained a Master of Engineering degree from Cornell University in the USA. He is an Alumnus of Harvard Business School through the Program for Leadership Development. Prior to joining Les Arômes du Maroc in 2009 he worked for various Moroccan and international organisations, including the International Finance Corporation of the World Bank, OFPPT, and Prefab du Gharb, where he rose to become CEO. In these positions, he undertook a variety of activities in a range of sectors covering investment, marketing, management, training and university education. Jalal became a member of the IFEAT Executive Committee in 2011 and is Vice Chairman. He is also Chair of the Membership and the Communication Committees.
Somalis’ Historical Frankincense Trade in the Today’s Global Supply Chain
For over 5,000 years Somalis have supplied the outside world with precious frankincense. The ancient trade and connections between the land of Punt (which includes modern day Somaliland and Puntland) and Egypt and beyond have received limited attention. Recognising the historical significance will help modern conservation efforts to protect the rare and endemic ecosystem known as the Cal Madow where Boswellia trees thrive. The Golis Mountains that stretch across the eastern tip of the Horn of Africa are home to both endemic Boswellia carteri and Boswellia frereana as well rivae, neglecta and soon to be identified new hybrids as well as dozens of Commiphoras. In general, this montane ecosystem contains thousands of species, many of which are rare, endangered, threatened and/or endemic species of flora and fauna.
Over the course of seven years, four field analyses (three in the last year), were conducted in the Sanaag region of Somaliland. We have assessed forest/tree health and harvesting techniques at locations producing approximately half of Somaliland’s frankincense output. A range of tree management practices were observed, from areas with very well managed thriving trees to areas that are over-harvested and in decline. Additionally, interviews with hundreds of landowners, harvesters, traditional elders, government officials, companies, and scientists, as well as a review of literature both traditional and scientific, have served to form an understanding of the social, economic and environmental impacts of the trade.
Over-harvesting has resulted from changes in the structure of the supply chain. Resin prices have risen dramatically over the past six years, driven by greater demand for resin while regulation is lacking. Traditionally, frereana resin was shipped to the Middle East via Yemen; today however, there is a shift to high demand for carteri resin. The central role that companies, both Somali exporters, international buyers and distillers, play in influencing management of the trees, as well as socially responsible enterprises that understand the importance of sustainability, have the opportunity to be co-drivers of it.
Director of the Conserve the Cal Madow Initiative
Dr. Anjanette DeCarlo is currently the Director of the Conserve the Cal Madow Initiative and a Research Scholar at the REDSEA Cultural Foundation and the University of Vermont’s Institute for Environmental Diplomacy and Security. She received her doctorate in Natural Resources and Environment from the University of Vermont and has worked on projects around the world, including in Somaliland, Ethiopia, Sierra Leone, Cuba, Mexico and the Dominican Republic. Previously, Dr. DeCarlo was the Program Director of the Gund Institute for Ecological Economics. She also worked for the Natural Resources Defense Council and the UNSO Office in New York City.
Currently, she serves on the Board of Directors of Somaliland Biodiversity Foundation and National Parks Conservation Association. Recently, Dr. DeCarlo’s work on frankincense was highlighted on CNN’s Inside Africa.
Pesticides in Naturals
After a brief update and reminder with regard to pesticide uses in the EU, I will present the portal of the Trade Control and Expert System (TRACES) which is in force in the EU for the organic Certificate of Inspection (COI) in connection with the Rapid Alert System for Food and Feed (RASFF) which is causing concern amongst some third countries partners who often face problems with pesticide residues.
President and General Manager
Michel Meneuvrier was born in 1963 in France. He graduated as Technical Adviser for aromatics and medicinal herbs cultivation and organic farming. For 11 years he was director of the Cooperative “Plantes Aromatiques et Médicinales du Diois”. Since 1999 he has been founding President and General Manager of the SA Plantes Aromatiques du Diois (Robertet group). He is also a farmer. In addition, he is a Council member of ITEIPMAI, the French research institute on herbs; he is honorary member of EUROPAM, the European herb growers’ association, and a member of EFEO and IFEAT.
REACH, 10 years of defending the EU market access for our naturals
In 2002, at the Johannesburg World Summit of Sustainable Development, a decision was taken that by 2020 chemicals will be used and produced in ways that lead to the minimisation of significant adverse effects on human health and the environment.
REACH (EC 1907/2006) is the translation of the European Union commitment to this sustainable development decision. Today, the European Union has the most sophisticated regulation in the world.
On 1st June 2017, the European Chemical Agency, the EFEO (European Federation of Essential Oils) REACH program and the Firmenich REACH team celebrated their 10th Anniversary. This presentation will show how EFEO and Firmenich embraced the legal and administrative complexity of REACH early on, advocated at both ECHA and EU commission levels, and defended the access to the EU market for their essential oils and extracts.
Now a decade on, as the journey’s final deadline approaches, it continues to bring new challenges. At the time of the IFEAT Conference in Athens, there will be just 34 WEEKS LEFT to comply with the final registration deadline. This presentation will give tips and information about registering naturals covered in the EFEO REACH program and show delegates what they should know about starting their registration process.
REACH & GHS Associate Director
Julie Cena is REACH & GHS Associate Director and leads the Firmenich REACH program reported at DG level. Starting in 2007 with the analysis of Firmenich’ supply chain worldwide, she supported the set-up of the REACH strategy ensuring hundreds of registrations for manufactured synthetic and natural ingredients, and the suppliers’ compliance for purchased perfumery raw materials. An active participant in EFEO & IFRA REACH Working Groups, Julie has contributed to the challenging project of developing guidance and facilitating the registration of natural complex substances together with the European Chemical Agency and the European Commission. She is also involved in the IFRA REACH Taskforce to facilitate the registration of perfumery synthetic ingredients and with EFEO at the Technical Committee to support a better understanding and communication in the sector on Essential Oil regulatory affairs and safety. Julie holds a university diploma in Chemistry and a Masters in Project Management for the Research and Development of Health Products in France.
James C. Romine – RIFM
RIFM Safety Assessments – The Natural Next Steps
The Research Institute for Fragrance Materials (RIFM) has provided science-based ingredient safety support to the fragrance industry for more than fifty years. Over that time, the science of toxicology and risk assessment has greatly advanced. So too have the challenges to the industry from consumers, activists, and government regulators.
Today, RIFM conducts one the most comprehensive safety assessment programs anywhere, designed to provide confidence to all stakeholders that fragrance ingredients are safe under conditions of intended use. An overview of the RIFM safety assessment program and supporting research efforts will be provided. Emphasis will be given to the challenge of evaluating the almost one thousand natural complex substances (NCSs) in the current inventory of fragrance ingredients.
James C Romine
President of RIFM
Jim Romine is the President of the Research Institute for Fragrance Materials (RIFM) and has held this leadership position for the past two years. He provides strategic direction for a staff of highly qualified chemists and toxicologists who conduct research and generate safety assessments on fragrance materials that are made available to industry and the public through peer-reviewed scientific publications.
Prior to joining RIFM, Jim concluded a successful thirty-five-year career with the DuPont Company. His last position at DuPont was vice president of Product Stewardship and Regulatory Affairs (PS&R), a role he created in 2008. He was the first senior executive to lead the company’s functional competency in managing product stewardship and regulatory compliance for products in all markets and geographies. During his tenure, Jim helped guide the DuPont commitment to responsible creation, manufacture, and sales of products as diverse as chemicals, advanced polymers, agricultural chemicals, biotech seeds, and industrial enzymes. He built strong relationships with government regulators and other societal stakeholders worldwide. He established the Product Stewardship Council at the Conference Board, an organization that brings together the top executives in product safety at major companies across a wide spectrum of market sectors. Jim was instrumental in the creation of the Product Stewardship Society as a means of advancing a new profession of increasing business importance. He currently serves on the board of the Product Stewardship Society, the Keystone Policy Center, and the Kalmar Nyckel Foundation.
Jim received his B.S. in chemistry from the University of Missouri-Rolla in 1974 and was awarded a Ph.D. in organic chemistry from the University of Michigan in 1980.
Dr T J (Hans) van Bergen
LIMONENE: From a Calculated to a Data Based Hazard Classification for the Environment – The Impact on Essential Oils
Limonene is abundantly present as a constituent of essential oils in levels varying from less than one to over 90%. The most prominent examples are the citrus oils. In these and many other essential oils, D-limonene dominates the properties for hazard classification such as flammability, skin sensitisation and eco-toxicity. For the environment, an EU harmonised classification as acute category 1 and chronic category 1 applies. Historically the chronic classification is predicted and calculated with the assumption that limonene is not rapidly biodegradable. EFEO and IFEAT initiated a project with the aim to fill these data gaps with results generated with the prescribed tests. The results for fish, daphnia magna and algae demonstrate that the calculated chronic classification is over-conservative and that limonene is a proven rapidly degradable substance. The new data for limonene match the criteria for classification as chronic category 3.
This presentation highlights EFEO/IFEAT’s test plan, the results, the EU procedure to change an existing harmonised classification and the benefits the change will have for hazard classification and other regulatory aspects of essential oils containing limonene and that of fragrance and flavour compounds in which these oils are applied. An excellent cooperation between a service provider, industry experts and the contract laboratory was key for the success.
Dr T J (Hans) van Bergen
Since EU’s REACH Regulation began, Dr. Hans van Bergen has been actively involved in the implementation of these regulations in the fragrance and essential oils industry.
Through his consultancy, Para-Celsus Concept which he started in 2006, he advises companies and industry associations. From 2008 Dr van Bergen guides the REACH program for EFEO (European Federation of Essential Oils), through which the association facilitates and supports the registration of essential oils by producers and importers. For 20 years, until 2005, Dr. Van Bergen served as a Director on Product Safety & Chemical Regulations for fragrances, flavours and aroma chemicals with IFF in Europe.
Previously, he worked for the Dutch Ministry for the Environment and for Dow Chemical in the field of ecology and occupational hygiene. He holds a Ph.D. in organic chemistry from Groningen University (NL), did a post-doctorate at the Ohio State University (USA) and received a registration as EUROTOX toxicologist.
Joanna Norman - Perfumery Workshop Leader
Founding Director of Pandora Ltd
Founding Director of fragrance consultancy Pandora Ltd and previous vice president of IFF, Joanna Norman is running an interactive fine fragrance workshop exploring perfumery trends in terms of raw materials (both natural and synthetic), accord strategy and multi sensory appeal. A senior corporate trainer and university lecturer, Joanna guides you through the key drivers of fine perfumery which in turn influences fragrance trends in all categories. The workshop includes hands-on exploration of all the senses and a ‘create your own fragrance’ exercise with a focus on how to communicate smell. An absolute must for professionals who want to know what the perfume brands are looking for.
Dr Michael Zviely - Flavour Workshop Leader
Michael Zviely completed his Ph.D. and Post-Doc at the Hebrew University in Jerusalem. He then headed a research group for TAMI (ICL) for almost ten years, and then spent eleven years at FRUTAROM as Global VP for Research, Development and Science. After that, he worked three years in China as the CTO for Research and Development of O’LAUGHLIN Corp. (Shanghai), specialising in aroma chemicals – flavour and fragrance ingredients, botanical extracts, cooling agents and UV sunscreen ingredients. Then he was a Director at SDA SPICES board in Israel. Dr. Zviely published more than 20 patents, over 60 articles and chapters in monographs on flavours and fragrances, and numerous speeches and presentations at national and international events. Today Dr. Zviely is a senior consultant on technology and strategy of specialty fragrance and flavour ingredients to companies in Israel, Europe, India and China.
We are celebrating 40 years of IFEAT!
Read Peter Greenhalgh’s “History of IFEAT” series. The full version in a book was given as a gift at the Athens Fortieth Anniversary Conference 2017. Each of these articles has been included in recent issues of IFEATWORLD.